The Challenge: The objective was to launch a new savings opportunity for Cape Ann Savings Bank and ensure immediate high visibility in a competitive digital environment. I needed to create striking digital advertisements that would cut through noise, quickly communicate the product's value, and simultaneously reinforce the bank's local trustworthiness and reputability to drive direct applications.

The Solution: I executed a high-impact digital campaign utilizing animation within banner ads (728x90 and 300x250 formats) to maximize cut-through and attention. The creative messaging focused on clear value propositions and brand trust. This strategy successfully leveraged dynamic media to capture clicks, driving conversion and promoting the new savings opportunity across targeted online publisher networks.