PORTFOLIO
Skills
Tools
-
Figma
-
Miro
-
Adobe Creative Cloud
-
Wordpress
-
Smartsites
-
Squarespace
-
Wix Studio
-
LucidChart
-
Hotjar
-
Usertesting
-
Optimal Workshop
-
Crazy Egg
UX Methods
-
Wireframing
-
Prototyping
-
Design strategy
-
User research
-
Usability testing
-
Information architecture
-
Journey mapping
-
Accessibility
Business/Other
-
Project management
-
Market research
-
Stakeholder presentations
-
Ecommerce
-
Digital marketing
-
SEO
Experience
November 2022 - June 2024
Verndale
User Experience Designer
-
Led comprehensive research on clients, competitors, and market trends to establish strategic design direction for SaaS and B2B e-commerce platforms.
-
Enhanced user experiences through systematic audits and data-driven improvements, leveraging journey maps to reduce user friction and optimize key feature conversion paths.
-
Secured stakeholder buy-in for design concepts by collaborating cross-functionally (Digital Marketing, Project Management) and presenting solutions that aligned UX strategy directly with critical business objectives.
August 2019 - March 2021
Boston UX
User Experience Designer
-
Collaborated with clients to pinpoint core user goals, using insights to streamline complex tasks into intuitive designs.
-
Converted user research and business requirements into clear low-fidelity wireframes and high-fidelity prototypes for comprehensive client evaluation and testing.
-
Analyzed multifaceted usability problems to propose innovative solutions, and successfully articulated information architecture (IA) and interaction design decisions to stakeholders.
June 2024 - Present
Freelance
Website/UX Designer
-
Procured and managed a diverse client portfolio (e.g., Boston Child Study Center) by conducting comprehensive user and market research to define project goals, audience requirements, and brand identity.
-
Designed and deployed responsive websites using industry-standard tools (Figma, WordPress, Elementor, Squarespace, Smartsites, Wix Studio) to address complex functionality needs and achieve measurable improvements in user engagement.
-
Integrated third-party platforms (e-commerce, CRM systems) to enhance client functionality, streamline user flows, and optimize conversion funnels, resulting in improved performance.
March 2021 - November 2022
Helen of Troy
eCommerce Content & SEO Specialist
-
Formulated data-driven strategies utilizing user research and analytics to significantly boost user experience and increase ecommerce conversions for major brands (Honeywell, Braun, Vicks, Pur).
-
Developed and optimized digital assets and content across brand websites and major retail platforms to dramatically improve product visibility and search engine ranking.
-
Managed the digital presence and content strategy by conducting comprehensive content audits to enhance product listings and optimize overall content performance.
May 2018 - August 2018
Dell EMC
UX Design Intern
-
Researched and applied user-centered design principles to refine RSA's SecurID cybersecurity token software.
-
Created workflows, wireframes, functioning prototypes and design specifications in a fast- paced agile environment for mobile and web-based UIs.
-
Planned and implemented usability tests for a redesign of the SecurID mobile app. Analyzed user feedback and socialized the design to development for implementation.
May 2019 - August 2019
Armstrong Brand Consulting
Marketing/Design Associate
-
Conducted in-depth research on users, clients, their competitors, and industry trends to inform early-stage branding and design.
-
Created high-fidelity, functioning wireframes that provided a clear road map for an improved user experience.
-
Developed static and Graphic Interchange Format (GIF) advertisements for various digital marketing campaigns.
May 2017 - August 2017
Mugatunes
Digital Marketing/Media Intern
-
Maintained social media accounts and created daily promotional posts(Facebook, Twitter, Instagram)
-
Leveraged Google Apps to refine and optimize post timing based on real user data.
-
Managed SoundCloud account from which all our music content was sourced.
-
Reached out to artists regarding partnership and promotional opportunities.
-
Leveraged Adobe Creative Suite to create graphic designs for promotional posts and main website.
September 2015 - May 2019
Bentley University
B.S. Information Design & Corporate Communications
-
Concentration in User Experience Design