The Challenge: The primary UX challenge was translating a high-end, bespoke interior design service into a clean, modern, and trustworthy digital presence. Unlike e-commerce, the main goal was not a direct sale, but building visual credibility and client confidence to initiate the consultation process. This required a strategic focus on showcasing the quality of work (Portfolio) and clearly articulating the value proposition of the custom service offerings, all while catering to a discerning, affluent client base.

The Solution: The design solution prioritized elegance, clarity, and trust signals to guide the user from discovery to consultation. The Information Architecture prominently featured Portfolio and Testimonials, ensuring the user's first exposure to the site was one of high visual impact and third-party validation. This established immediate credibility and reduced perceived risk. The Services page was structured to clearly differentiate offerings, helping potential clients quickly self-select the service level that matched their needs and budget, thereby streamlining the client intake process. The main conversion point, the "Free Consultation," was strategically highlighted on the homepage and throughout the navigation. This low-friction entry point was designed to capture leads who were intrigued by the aesthetic but needed a personalized conversation before committing. The entire site was developed using a clean, spacious layout (implemented via Wix) that allows the high-quality interior photography to dominate the screen, reinforcing the brand's commitment to quality and timeless design.