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The KR Show

Project type

Web Design

View Live Site

Date

June 2025

The Challenge: The primary UX challenge was establishing immediate credibility and excitement for a high-energy cover band in a highly competitive event services market (weddings, corporate events). Potential clients (event planners, couples) need to quickly assess three critical factors: quality of music, service fit (weddings vs. corporate), and availability. The site needed to convert visual interest into concrete booking inquiries by simplifying the path to contact and showcasing their unique selling proposition: being both the band and the DJ.

The Solution: The design solution focused on a high-impact visual strategy and a clear, segmented path to inquiry, minimizing cognitive load for busy event planners.
The Information Architecture prominently features Gallery and Music sections, directly addressing the user's primary interest in the band's performance. By integrating social proof (Instagram/SoundCloud) on the homepage, the design validates the band's live energy and current activity. The Services page was strategically broken down by common event types (Weddings, Events, Venues). This allows the user to quickly self-identify their need and see the tailored value proposition, making the service immediately relevant and easier to book. The entire site is geared toward the "Contact" action. The Contact form is easily accessible and requires minimal input, drastically reducing friction for users ready to inquire about booking, ensuring the high-energy aesthetic translates directly into a concrete lead. The site was built using Wix for rapid deployment and easy maintenance of dynamic media content (Gallery/Music).

Contact

Boston, MA

978-807-4894

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© 2025 by Madeleine Kosheff

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