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Planet Fitness

Project Type

Mobile App Design

Date

September 2026

The Challenge: Planet Fitness was redesigning its mobile app to create a more cohesive, modern member experience across iOS and Android. The mission was to increase usage of the app by supporting both the in-gym and at-home workout experience. The entire experience needed to be designed using the newly established design system and component library, while working within aggressive timelines for the Minimum Viable Product (MVP) launch. This required balancing ideal UX solutions with technical feasibility, platform-specific considerations, and the realities of a fast-moving product team.

The Solution: I designed key experiences across the app while working within the new design system and intentionally maximizing reuse of existing components. I optimized designs for both iOS and Android, carefully determining when to use native platform components versus components from the design system. When a new pattern or component was needed, I evaluated whether it was truly necessary and worked to minimize new component requests, thus reducing development effort while maintaining a consistent, high-quality experience. Throughout the redesign, I partnered with cross-functional teams to iterate quickly and deliver designs that were both user-centered and feasible within the MVP timeline.

Contact

Boston, MA

978-807-4894

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© 2025 by Madeleine Kosheff

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