he Challenge: Northern Radiator required a complete rebrand and website overhaul to replace their outdated online presence and significantly enhance visual engagement. The primary challenge was developing a modern, attractive user interface that could effectively organize their large product catalog, simplify the product browsing journey for users, and establish a contemporary brand identity to meet modern customer expectations.

The Solution: I executed a full brand refresh, including new typography, color palettes, and a cohesive visual identity. The design solution centered on a user-centric approach that relied heavily on imagery to guide users intuitively through the product database. This resulted in a refined, visually compelling, and functional website structure designed to make product discovery and browsing an efficient, engaging process.